King of Happy Pharrell Williams heads to Israel

Wanna feel happy? The master of joy, pop king Pharrell Williams, is making his way to Israel this summer for a one-night performance on July 21 at Rishon Lezion’s LIVE Park.

He sent the video above, a montage of his own music, as an invite to the Israeli audience.

Promoter Udi Appleboim, working with the Zappa group, is bringing the pop star, who is perhaps best known for his 2013 hit “Happy,” a worldwide phenomenon that spurred hundreds of fan videos displaying the “happy” environs of various cities, countries, individuals and groups.

Williams is making his way to this side of the ocean in June, beginning in Azerbaijan and Poland before heading to Denmark, Holland, Belgium, London, Italy, Switzerland and several French festivals.

Raised in suburban Virginia Beach, Virginia, Williams was a snare drum player in his middle school band, and met his longtime friend and partner, Chad Hugo, at summer band camp.

He’s often described himself as a nerd, and, in fact, his current funk, rock and hip-hop band with Hugo is called N.E.R.D., an acronym for No-One Ever Really Dies.

The two played in the school marching band through high school, and were signed following their high school talent show for their initial R&B group called The Neptunes. They went on to produce soul, hip hop and R&B music, eventually working with celebrity music stars like Jay-Z, Britney Spears and Justin Timberlake.

A profile in the British Telegraph in 2004 described William’s signature sound of “rock guitar crunch and hopped-up synthesizers with the heavy beat of hip-hop” as embraced by many.

It was in 2010 that Williams composed the soundtrack of the animated film “Despicable Me,” followed by “Despicable Me 2,” and the now-unforgettable “Happy,” which was nominated for the 2013 Grammy Awards as well as the Academy Award for Best Song.

Williams ended up losing to “Let It Go” from “Frozen.”

He’s made it clear in numerous interviews that he’s not “a mainstream kind of artist…I’m, y’know, quirky, often seen as the weird guy behind the boards,” he told “AskMen” in 2007.

Known as a middle-aged skateboarder with a half-pipe in his Los Angeles mansion who carries around a gold Blackberry, Williams defined himself to AskMen as part of a small society of individuals “who do what they do,” adding that he is part of “a society of thinkers…not a vast huge mainstream celebrity…but one who can put out an album with N.E.R.D., whenever he wants.”

Tickets for Pharrell Williams July 21 performance are on sale through his site and leaan.co.il. Tickets cost NIS 329 for grass seats and NIS 790 for golden ring seats.

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