New York City’s latest tactic to combat anti-Semitism: An ad campaign featuring diverse Jewish New Yorkers
NEW YORK (JTA) — New York City is hoping that a new ad campaign will make Jewish New Yorkers feel comfortable despite a recent spate of anti-Semitic attacks.
The campaign, launched Wednesday by the city’s Commission on Human Rights, consists of four ads each featuring a photograph of a different Jewish New Yorker and a bold proclamation: “Jewish New Yorkers belong here. Anti-Semitism does not.”
Ads using text only will appear will appear in three Orthodox publications — Hamodia, Jewish Press and Mishpacha Magazine. Ads featuring images of Jews from diverse backgrounds will be promoted on social media by the commission.
“I think it’s undisputed right now that Jewish communities, both those who are visibly Jewish and those who are not, are feeling particularly vulnerable and are looking for allies, for solidarity, for support and we hope that this campaign addresses some of those concerns and that fear,” said Dana Sussman, a deputy commissioner who helped develop the campaign.