Brazilian TV to feature Chanukah campaign
RIO DE JANEIRO, Brazil (JTA) — Latin America’s largest television network will feature a Chanukah awareness campaign.
Brazil’s Globo TV, which has 120 million viewers daily, will air a 15-second film about the meaning of Chanukah. The film will invite viewers in Rio de Janeiro, the station’s headquarters, for the lighting of a large Chanukah menorah to be held each night from Dec. 11 to 19 at Copacabana beach.
“With a lot of joy, we’ll start to celebrate an event with great symbolism and the feeling of respect and diversity,” said Globo director Luiz Erlanger.
Several Chanukah menorahs are lit each year on the streets of Rio, but this will be the first time on live television. The program will feature children lighting Chanukah candles and the message “In Chanukah, Jews all over the world celebrate the freedom of faith, the miracle of light, peace and tolerance. Come celebrate with us. Happy Chanukah!”
For film director Sergio Horovitz, “Producing this film was our way to contribute to such an important event of the Jewish community of Rio.”
Globo TV is the fourth largest network in the world, behind the U.S. networks ABC, CBS and NBC.