In 1998, Gary choose to leave his tenured position at Brandeis to devote his energies to his new, independent think tank, now called the Institute for Jewish & Community Research, and Diane became the Associate Director. Whereas initially the Institute was focused on contract research in a variety of areas in Jewish life, its energies became focused on religious identity and behavior in three main areas of importance in Jewish life: 1) the study of anti-Semitism and anti-Israelism, 2) the study of Jewish philanthropy, and 3) outreach and the growth of the Jewish people.

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